And she had done it all while navigating the departure of Saint Laurents star designer, Hedi Slimane, and the transition to a relatively low-key unknown, Anthony Vaccarello, a change of creative leadership that had the industry predicting disaster for the brand. Francesca Bellettini, the chief executive of Yves Saint Laurent, in Paris. The enshittification of apps is real. After graduation, she moved to New York for a training program with Goldman Sachs, then to London to work with its Italian mergers and acquisitions team. It earned the brand criticisms. He asked me did I want to be C.E.O. The Saint Laurent head office is based on Rue de Bellechasse in Paris. Over the last few years, this has hit high-end brands hard. But the largest companies in Silicon Valley are trying to change that, using virtual sports platforms to drive adoption and profit in this new world. My Lover, My Son (1970) - IMDb That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. Comments, questions or feedback? She has what she calls de-stressful activities three mornings a week: running as much as six miles along the Seine or kickboxing with a personal trainer. The fired Google engineer who thought its A.I. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. (Bellettini has been opening an average of 20 new stores per year globally.). 2016 Saint Laurent achieves 26 per cent year-on-year growth. Saint Laurent wanted to be a billion-dollar company. However, Bellettini also expressed that delving into the fashion industry was not an easy decision; it would cut her salary in half compared to her work as an investment banker. A great sales force can make a difference, in terms of proposing a silhouette. We work a lot on conversion.. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . Opinion: No Country for Alzheimers Patients, Opinion: Common Sense Points to a Lab Leak, Opinion: A Nikki Haley and Vivek Ramaswamy Victory, Opinion: Overruling the District of Columbia on Crime. You may cancel your subscription at anytime by calling Francesca Bellettini has achieved the impossible with Saint Laurent. The rue de Bellechasse headquarters was the idea of Francesca Bellettini, president and CEO of Yves Saint Laurent. But she did not pull the ads. Well, it turned out they didnt know much. I knew that she had the qualities needed for the job: first, a strong personality and the ability to dedicate herself entirely to her mission without any hesitation; second, the capability to quickly understand what makes this maison so special and to endorse it and indeed, she adapted very quickly to Saint Laurent in a key moment of its history., Mr. Pinault called me to Paris one Friday afternoon, Ms. Bellettini recalled. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. How Yves Saint Laurent's CEO Worked to Improve Corporate Culture She doesnt wear hose even in the dead of winter. Standard Digital includes access to a wealth of global news, analysis and expert opinion. But I dont have to do something to please someone or some client.. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. Con Laetitia Casta, Mathieu Amalric, Pierre Arditi, Nomie Lvovsky. With the brands new direction firmly established, Bellettini is now focused on the future. Frances advertising watchdog asked Saint Laurent to modify two ads. Francesca Bellettini Net Worth (2023) | wallmine Yet, this also meant that they could not hire more people either. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. Investing veterans Deborah Jackson and Andrea Turner Moffitt connectfemale entrepreneurs with investors in a creative way with their firm, Plum Alley Investments. This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. analyse how our Sites are used. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. It wasnt her first time in the line of fire, in any case. Saint Laurent still has white space to open stores, develop in Asia and reinforce cross-selling across product categories, says Ortelli. Sustainability, another pressing topic for fashion brands to consider alongside growth, is a priority, Bellettini says. CEO Talks: Francesca Bellettini on Saint Laurent's Next Big Goal Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. Why? The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. Saint Laurent CEO Francesca Bellettini Reveals the Brand's Secrets to Under Bellettinis leadership and Vaccarellos creative guidance, Saint Laurent has continued its unprecedented rise. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images And she doesnt speak French. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. FOR those predicting another seismic shift in brand identity at Saint Laurent - following the departure of Hedi Slimane last month and the appointment of Anthony Vaccarello - you will be in for a surprise. or Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, Gina Miller, co-founder of investment boutique SCM Private, has campaigned against sneaky chargesin the asset management market. Francesca Bellettini a star at Saint Laurent | Financial Times Flexibility has been another. The news sent shockwaves through the industry, with many interpreting the change as a sign of disrespect to the companys founder and namesake. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. Francesca Bellettini - Biography - MarketScreener.com Le grand appartement (2006) - IMDb Luckily, everyone in Bellettinis team did speak English with her. It was her fathers kind wisdom to follow her dreams at the young age of 29 that drove her to push away her fears and pursue a more uncertain path. The company broke even two years ago and recently received its firstinvestment from the Indian Angel Network. Bellettini notes that tourists and local customers shop differently: tourists are in search of a better price but know what product they want, while locals are more selective. She worked at Prada and Helmut Lang prior to. Bellettini said that rather than trying to craft a personality far from your true self in order to win the interview, authenticity is key. But is it bad? Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand. He and Ms. Bellettini speak to each other in English but sometimes send text messages in Italian. First of all fashion, in Bellettinis words, can transform you into a dreamer. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. In 1977, following the meeting with her husband Bertelli who is still her right-hand today, Miuccia quickly revolutionized the concept of Haute Couture, introducing the concept of sportiness in a world that previously looked at it as a parallel universe. Bloody hell!. As a subscriber, you have 10 gift articles to give each month. Anyone can read what you share. Their go-to expert? Together they weathered a storm of public opprobrium last March, when Frances advertising watchdog asked Saint Laurent to modify two ads created by Mr. Vaccarello after receiving dozens of complaints that they degraded women. Francesca Anderson, the rich wife of an older millionaire, can't cope with the death of her lover, who is the father of her only son, James. Inside out Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. ", Kering CFO Jean-Marc Duplaix said during the earnings call that Saint Laurent had much room to grow further to a higher degree of penetration in certain markets: Globally speaking, the growth is very well balanced as it has always been the case at Saint Laurent between like-for-like growth and space expansion. China is still an important region. Customer Service. Francesca Le Photos and Premium High Res Pictures - Getty Images Another question asked whether it was difficult for Bellettini to take a job in Paris, for a Parisian brand, when not speaking French herself. To win local customers, Saint Laurent invested in sales staff training. When asked about how the COVID-19 pandemic has impacted YSL, Bellettini mentioned on a personal level she feels her team is working around the clock, yet are lacking the energy of social interaction due to various restrictions including a 6PM curfew. They are reluctant to be targeted.. She allots 90 minutes every Monday morning for a lesson with a French tutor and sometimes stays up to midnight studying grammar. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. Bellettini joined YSL during a crucial time in its development. Proud to Be Italian: the Most Powerful Italian Women of The Fashion Offers may be subject to change without notice. She doesnt use mascara or foundation. Continuity candidate She has been the chief executive officer of Yves Saint Laurent since 2013. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. Mr Saint Laurent himself said in the 70s: Why should we change a product when its already perfect? So, those people who were criticising the fact that some of our products were recurring and that we had a permanent collection probably didnt remember that it was actually part of the DNA of the brand, Bellettini told BoF. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. You may change or cancel your subscription or trial at any time online. Sign In. Sexy concepts In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. A University of East Anglia researcher, Helen Bear, is developing technology to enable computers to read lips. First its for the people of the industry and then its for the people that look at the industry. At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. This, Bellettini maintains, also translates to improved business from travellers a key strategy given the huge potential of travel retail. Around 60 per cent of Saint Laurent's clients were locals in 2020, according to Morgan Stanleys estimates. of Yves Saint Laurent. The only time that there is more women on the set as extras is a swimming pool scene and they're all in bikinisany swimming pool scene and suddenly it's full of women. We talk a lot about strategy, where we want to go. The World's Most Powerful Women: April 26 | Fortune Notable for Saint Laurent under Bellettini is its leather business. He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. While she was working as an investment banker, the fashion industry was flourishing. Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. $ + tax In a second, I said, Yes! Then I said, You know I dont speak French, right? and he said, I know that. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. In 2008, she joined Bottega Veneta and became Worldwide Merchandising and Communications Director in 2010. As an Italian national, Bellettini grew up loving fashion and beauty, noting how her hometown, an influential street fashion hub, was inspiring. You may change your billing preferences at any time in the Customer Center or call Its a cascade. The brand has had an inflection, according to Morgan Stanley analyst Edouard Aubin, with less black and white and more color, thus catering to a broader audience, he wrote in a note. Facebook gives people. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. The companys enviable performance can, in large extent, be attributed to a drastic and unexpected rebranding. She was a villain, then an icon. Search instead in Creative? The established fashion executive spent years at the helm of several Kering brands before being tapped to lead Saint Laurent. Bellettini proclaimed herself to be a perfectionist; and although this can be helpful to produce meticulous work, she also recognized how it does not allow for mistakes; and, mistakes are critical on the journey to growth and success.
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