- Customer partnerships with intermediate customers and final customers. Our stakeholders are those people or organizations who affect or are affected by our operations, including the following: adidas employees. Nikes advertising campaigns are often based around athletes and sporting events. Nike is still looking to win with its product, but now its looking to differentiate its brand based on service and offer a superior customer experience than its competitors. Thanks to its effective advertising, Nike is able to generate billions of dollars in revenue each year. As a result, Nike is one of the most successful and well-known brands in the world. These stakeholders will then more likely support you, and their input can also improve the quality of your project. #4 Suppliers and Vendors. To the World: Stakeholder engagement lends a voice to those outside of company walls, helping them to share their views with the companies whose actions impact them. Dont waste Your Time Searching For a Sample, A needs assess Gap Analysis on Kaiser Permanente, Assess the contribution of feminist sociologists to an understanding of family roles and relationships, Assess the functionalist explanations of social inequality, Assess the View That Cults and Sects Are Only Fringe Organisations That Are Inevitably Short Lived and of Little Influence in Contemporary Society, The pros and cons of using average demand to assess the capacity requirements, Assess the Individual in a Health and Social Care Setting, Religion was more important than politics in the failure of King and Parliament to reach a settlement. According to Gummesson (2008), the relationship between customers and supplier form the foundation of commercial exchange. NIKE engages with a broad range of stakeholders on an ongoing basis, including individuals in civil society organizations, industry and government, as well as consumers and shareholders. Your first task is to determine the implementation plan. They are constantly disrupting themselves, which is a great lesson for companies large and small. VIP | Nike also sponsors a number of events and teams, which gives it additional exposure and helps to build its brand.